We are very excited to announce the launch of our Where’s the Beef Video Series.  If you are interested in or involved with direct beef sales, this information is for you!

In these seven interviews, we talked to people with boots on the ground in the direct beef sales arena.  From producers who have taken a variety of different approaches to marketing their beef, to a small packing plant operator who works with a number of these businesses, to the State of Texas licensing authority, we asked the practical questions to help you in your own operation.

To view the complete playlist of all the videos, click here.

Interviewees include:

Marissa Drager from 111 Beef Republic, selling online, in person at their brick-and-mortar location, and to local restaurants in Bridgetown, Texas (video here)

The plant manager from Clint & Sons, a family-owned processor in White Deer, TX (video here)

Max Krupp, the owner of Halo K Cattle Co. selling grass-fed wholes, halves, and quarters from the ranch in Graham, TX (video here)

Kimberly Ratcliff, owner of Ratcliff Premium Meats, a family-run business selling beef from the Caney Creek Ranch near Oakwood, TX (video here)

Employees from the Department of State Health Services, the licensing agency for direct beef sales businesses in Texas (video here)

Steven and Amanda Little from Little Cattle Co., a new direct beef sales business based in Argyle, TX who attended our Where’s the Beef live course prior to launching their operation (video here)

Jon and Ben Taggert of Burgundy Pasture Beef in Grandview, TX are pioneers in the direct beef sales and grass-fed beef arenas (video here)

Finally, if you do watch any of the videos, please do us a huge favor and take a quick minute or less to complete our online evaluation.

Funding for this project provided by the Southern Extension Risk Management Education Center.