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Moving to the Country

May 7, 2025 by jaime.sanford

A recent study from Dr. David Matarrita-Cascante, Texas A&M University Department of Rangeland, Wildlife and Fisheries, explores why people are migrating towards rural communities, their previous rangeland management experience, and their goals and expectations for their newly owned private property. 

The study begins by examining the Previous Experience & Knowledge of these rural newcomers. Interestingly, many report having little to no prior experience or knowledge of rangeland management. This highlights a significant learning curve for those embracing a rural lifestyle, often underestimated in terms of the financial burdens and the sheer amount of knowledge required to run a ranch or manage rangeland effectively. Despite this lack of experience, a prevailing positive attitude and a strong desire to learn shine through, indicating a proactive and hopeful mindset. Many knew what they wanted or needed in their new life, even if the “how-to” remained a mystery.

The heart of this study lies in understanding the Motivations for Movement, neatly divided into “Why Leave the City” and “Why Choose the Country.” The push factors driving individuals away from urban centers into rural life are multifaceted:

  • Urban Malaise: A general sense of dissatisfaction and weariness with city life.
  • Lack of Safety: Concerns about personal security and rising crime rates.
  • High Cost of Living: The ever-increasing financial pressures of urban existence.
  • High Taxes: A significant burden for many city dwellers.
  • Escape Traffic: The daily frustration and time wasted commuting.
  • Flee Loss of Moral Values: A perception of declining ethical standards in urban environments.
  • Disapproval of Child’s Current Schooling: Seeking alternative educational opportunities.

Conversely, the pull factors drawing people to rural areas paint a picture of aspiration and a desire for a different quality of life:

  • Desire to Return to Nature: A yearning for connection with the natural world.
  • Influence Over Child’s Upbringing: Wanting more control over their children’s environment and values.
  • Positive Influence in Child’s Life: Believing rural life offers a more wholesome upbringing.
  • Desire for Child to Experience Rural Life: Wanting their children to appreciate and understand a different way of living.
  • Control Over Personal Safety: Seeking a greater sense of security in a less densely populated area.
  • Independence: The appeal of self-sufficiency and autonomy.
  • Positive Values Promoted by Ranch Life: Embracing the perceived integrity and work ethic associated with rural communities.

This study offers valuable insights into the motivations and expectations of those seeking a rural life. It highlights a move driven by both a push away from urban challenges and a strong pull towards the perceived benefits of country living on rangeland. While many may lack extensive prior experience, their positive attitudes and clear aspirations for lifestyle, stewardship, and a different economic balance suggest a deep commitment to their new chosen path. This migration isn’t just about changing location; it’s about pursuing a different set of values and building a life more aligned with their personal ideals.

For more information on this study, be sure to read it here! 

Filed Under: Publications, Staff

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