An important issue for direct beef sales businesses to consider is the payment of the Beef Checkoff assessment. The national Beef Checkoff program was established through the Beef Promotion and Research Act as part of the 1985 Farm Bill. The Beef Checkoff aims to build demand for beef and beef products, both domestically and internationally, through initiatives such as consumer advertising, marketing partnerships, public relations, education, research, and new product development. In 2014, Texas cattle producers voted to pass a state Beef Checkoff that works specifically for in-state… Read More →