Producers across the Rolling Plains continue to face a common challenge: how to maintain profitability while adapting to changing weather conditions, rising input costs, evolving pest pressures, and shifting market opportunities. One of the best ways to evaluate new practices and technologies is to see research results firsthand and hear directly from the scientists and specialists conducting the work.  

The 2026 Chillicothe Field Day, hosted by Texas A&M AgriLife Research and Extension, will provide producers with an opportunity to learn about the latest research findings and management strategies relevant to agriculture in the Rolling Plains. The event is scheduled for Thursday, September 17, 2026, at the Chillicothe Research Station.  [Read more…] about Research, Solutions, and Results: Join Us for the 2026 Chillicothe Field Day 

Aug. 9, 2022 in College Station, Texas. (Sam Craft/Texas A&M AgriLife Marketing and Communications)

Successful farming and ranching require more than sound production practices. Producers must also navigate financial management, tax considerations, business planning, risk management, and lending requirements. These decisions often play a significant role in the long-term success and sustainability of an operation.  [Read more…] about AgFTAP Helps Producers Strengthen the Business Side of Agriculture

Farms and crops in Burleson County on April 28, 2021. (Laura McKenzie/Texas A&M AgriLife Marketing and Communications)

When traditional crop margins become compressed, it is natural for producers to explore alternative cropping opportunities. Specialty crops, niche markets, and emerging commodities often generate excitement because of their potential to increase revenue and diversify farm income. 

However, before committing acreage to a new enterprise, producers should carefully evaluate both the opportunities and risks associated with alternative crops.  [Read more…] about Considerations Before Making the Switch to Alternative Crops

Are you a young, beginning, or small (YBS) farmer or rancher working hard to make your mark in agriculture? Capital Farm Credit is providing a fantastic opportunity to reward your hard work and dedication with their annual GROW Your AgriRoots Contest. With up to $50,000 in prizes available, this contest shines a spotlight on the next generation of farm and agribusiness owner-operators who are excelling in their field. [Read more…] about Exciting Opportunity for Young and Small Producers: GROW Your AgriRoots Contest Offers $50,000 in Prizes

New World screwworm fly (Cochliomyia hominivorax) on Friday, Jun 06, 2025, in College Station, Texas. (Michael Miller/Texas A&M AgriLife)

On June 3, 2026, state and federal officials confirmed the detection of New World screwworm in Texas. In today’s blog post, we provide links to relevant press releases, fact sheets developed by Texas A&M AgriLife Extension Service, and other important resources and information. [Read more…] about New World Screwworm: Press Releases, Fact Sheets, and Other Resources

A marketing plan is an essential risk management tool for any agricultural producer, although it is often overlooked. A marketing plan is basically a road map for your operation, helping to identify your goals and objectives and how you are going to achieve them. In this article, we discuss five important items to include in your marketing plan. 

[Read more…] about Building a Marketing Plan: What to Include

As ranchers move past tax season, many are getting a clearer picture of their financial position for the year. CPA-prepared reports and cash flow statements are helpful, but they only tell part of the story. The real question is not just whether the ranch made money, but how effectively it used its resources to generate that income. [Read more…] about Measuring Ranch Profitability with Beef-Cattle Standard Performance Analysis