A marketing plan is an essential risk management tool for any agricultural producer, although it is often overlooked. A marketing plan is basically a road map for your operation, helping to identify your goals and objectives and how you are going to achieve them. In this article, we discuss five important items to include in your marketing plan.
[Read more…] about Building a Marketing Plan: What to Include
As ranchers move past tax season, many are getting a clearer picture of their financial position for the year. CPA-prepared reports and cash flow statements are helpful, but they only tell part of the story. The real question is not just whether the ranch made money, but how effectively it used its resources to generate that income. [Read more…] about Measuring Ranch Profitability with Beef-Cattle Standard Performance Analysis
Producers in South Texas have an opportunity to gain valuable insight into financial management, tax planning, and pasture management at the upcoming Business Planning and Tax Management Workshop for Farmers and Ranchers.
This workshop brings together specialists and industry professionals to discuss key issues facing agricultural producers, including financial decision-making, cattle markets, tax considerations, and pasture management. [Read more…] about Business Planning and Tax Management Workshop for Farmers and Ranchers
At the Warren Ranch on Friday, Jan 23, 2026 in College Station, Texas. (Hannah Harrison/Texas A&M AgriLife) At the Warren Ranch on Friday, Jan 23, 2026 in Hockley, Texas. (Hannah Harrison/Texas A&M AgriLife)
When cattle prices are strong, producers tend to start thinking about herd expansion. While high cattle prices and strong market signals often spark interest in growth, each producer has different costs, which changes the market signal to expand – some are earlier to expand, and some are later. Herd expansion is, at its core, an economic decision shaped by prices, costs, capital constraints, and risk. [Read more…] about The Economics of Herd Expansion: More Than Just High Prices
Cotton on the Texas A&M AgriLife Farm in Snook, Texas on Sept. 9, 2021. (Sam Craft/Texas A&M AgriLife Marketing and Communications)
The 2026 crop and livestock budgets are available on the Texas A&M AgriLife Extension Economics website. In today’s post, we break down the District 1 and District 2 cotton budgets and discuss what they imply about cotton costs and returns this year. [Read more…] about Cotton Costs and Returns in 2026
Economists with the Texas A&M AgriLife Extension Service have been updating the Texas crop and livestock budgets for 2026. In this post, we’ll discuss our expectations for four key costs: fertilizer, chemicals, fuel/energy, and interest rates. [Read more…] about Input Cost Outlook for 2026
Aug. 9, 2022 in College Station, Texas. (Sam Craft/Texas A&M AgriLife Marketing and Communications)
Last Friday, on Jan. 30, 2026, the USDA released its Cattle Inventory Report showing a decrease in the nation’s cattle herd.
After the report’s release, experts and economists from across the southern states gave their perspectives on the most recent Southern Ag Today article.
You can read the full article here: https://southernagtoday.org/2026/02/03/the-cow-herd-shrinks-some-more/
One common theme that almost every industry expert mentioned was drought. Drought continues to be a challenging circumstance for producers to face. Most producers are forced into making difficult decisions that impact their operations. It is important to have reliable resources to fall back on when navigating drought decisions for your operation. [Read more…] about Drought Management Tools and Resources for Producers
Wheat on May 12, 2021, in Burleson County. (Laura McKenzie/Texas A&M AgriLife Marketing and Communications)
With cash wheat prices below breakeven and challenging weather in many counties, farmers must make difficult decisions to maximize crop returns. Alternative uses for wheat, such as grazing or baling, may offer better profitability depending on the availability of your equipment and infrastructure.
Given this year’s drier conditions and continued low wheat prices, it is essential to evaluate your options. Comparing wheat for grain, grazing, and hay will help identify the most financially viable strategy under current market and production conditions. [Read more…] about Wheat: Maximizing Profits in a Tough Year
Producers in the Panhandle and South Plains – mark your calendars! Master Marketer 2026 is coming up soon. Having a solid marketing plan and risk management strategy is going to be especially important this year. The two-day program will be held in both Lubbock and Canyon, with focuses on building a marketing plan for cotton, grain, and livestock. Additionally, there are three upcoming profitability workshops that you don’t want to miss! [Read more…] about Upcoming Programs in Canyon and Lubbock
The O. D. Butler, Jr. Animal Science Complex on Thursday, Aug 21, 2025 in College Station, Texas. (Hannah Harrison/Texas A&M AgriLife)
Welcome to our final post of the year. Today, we will review the economic topics that garnered the most attention in 2025 and discuss some of the challenges we anticipate in the upcoming year. Enjoy this Holiday Season, and see you all next year! [Read more…] about Looking Back on 2025: A Year in Review