
Aug. 9, 2022 in College Station, Texas. (Sam Craft/Texas A&M AgriLife Marketing and Communications)
Last Friday, on Jan. 30, 2026, the USDA released its Cattle Inventory Report showing a decrease in the nation’s cattle herd.
After the report’s release, experts and economists from across the southern states gave their perspectives on the most recent Southern Ag Today article.
You can read the full article here: https://southernagtoday.org/2026/02/03/the-cow-herd-shrinks-some-more/
One common theme that almost every industry expert mentioned was drought. Drought continues to be a challenging circumstance for producers to face. Most producers are forced into making difficult decisions that impact their operations. It is important to have reliable resources to fall back on when navigating drought decisions for your operation. [Read more…] about Drought Management Tools and Resources for Producers

Producers in the Panhandle and South Plains – mark your calendars! Master Marketer 2026 is coming up soon. Having a solid marketing plan and risk management strategy is going to be especially important this year. The two-day program will be held in both Lubbock and Canyon, with focuses on building a marketing plan for cotton, grain, and livestock. Additionally, there are three upcoming profitability workshops that you don’t want to miss! 




