For more than 75 years, Texans have relied on the Texas A&M AgriLife Extension Service for the most current and reliable information needed to solve everyday problems. County extension agents, who live and work with people in a designated county, are the foundation of AgriLife Extension. They are professional educators who develop and conduct educational programs to help people use scientific information to solve problems. Programming needs are determined by volunteer citizen committees in each county. The team of county extension agents is supported by extension specialists. Together, they help producers achieve profitability through the production and marketing of agricultural products, and help Rolling Plains families improve their quality of life. Organized groups such as Texas Extension Education Association (TEEA) clubs are an integral part of reaching families through leadership activities, workshops and educational programs.

Educational programs address such critical issues as: agricultural profitability and competitiveness; agricultural diversification; marketing; water quality and conservation; financial planning and management; diet, nutrition, and health; and the strengthening of families. Economic development for communities; revitalization of rural areas; and rural/urban relationships.

Youth development, accomplished through each county’s 4-H and youth programs, is a top priority across the Rolling Plains. Each county works extensively to help its youth develop skills in agriculture and consumer science. Leadership and self-esteem improvement, career orientation, and citizenship activities are important 4-H programs.