Texas Friendly HospitalityTag Archives: marketing
Understanding Customer Behavior at Farmers Markets: Increasing Customer Satisfaction / marketingdoc_v4_hires.pdf
Read the following article discussing marketing approaches that can be useful tools increasing customer satisfaction (and sales) at farmers markets. Collecting consumer behavior through observational surveys will go a long way toward building a strategy to increase customer satisfation. Source: marketingdoc_v4_hires.pdf
Marketing Is Dead, and Loyalty Killed It
This article from Harvard Business Review suggests to consider shifting the marketing paradigm to attract loyal customers. Using Apple product marketing as an example, the article suggests to try de-emphasizing traditional marketing and focusing on brand loyalty. Source: Marketing Is Dead, and Loyalty Killed It