Texas Friendly HospitalityTag Archives: Customer satisfaction
Why Customer Satisfaction is Important (6 Reasons)
Successful business leaders should review reasons for the importance of customer satisfaction with staff to guide business culture. This article defines the top 6 reasons for the importance of customer satisfaction: leading indicator of consumer repurchase intentions/loyalty; point of differentiation; reduces customer “churn”; increases customer lifetime value; reduces negative word of mouth; its cheaper to retain customers. Source: Why Customer Satisfaction is Important (6 Reasons)
Customer Service Is Always in Season | Operations | Parks & Recreation Magazine
An article from 2013 highlighting the importance of great customer service in the parks and recreation industry. Tips to get the most from your seasonal staff training Source: Customer Service Is Always in Season | Operations | Parks & Recreation Magazine
Understanding Customer Behavior at Farmers Markets: Increasing Customer Satisfaction / marketingdoc_v4_hires.pdf
Read the following article discussing marketing approaches that can be useful tools increasing customer satisfaction (and sales) at farmers markets. Collecting consumer behavior through observational surveys will go a long way toward building a strategy to increase customer satisfation. Source: marketingdoc_v4_hires.pdf
American Customer Satisfaction Index Report
Recent reports released by the American Customer Satisfaction Index (ACSI) indicate an airline industry-wide upswing in customer satisfaction ratings provided for the past quarter. “Airlines have long been one of the lowest-scoring industries in the ACSI reports, but the last four years have been among its best. Customer satisfaction with airlines is up 4.3% to 72, matching its peak from 1994.” Source: The American Customer Satisfaction Index Home