Texas Friendly HospitalityAuthor Archives: sbrueggerhoff
Marketing Is Dead, and Loyalty Killed It
This article from Harvard Business Review suggests to consider shifting the marketing paradigm to attract loyal customers. Using Apple product marketing as an example, the article suggests to try de-emphasizing traditional marketing and focusing on brand loyalty. Source: Marketing Is Dead, and Loyalty Killed It
Resume Building: How to Tell a Cohesive Career Story
Author Erica Foss describes that “employers are basically looking for three key things (on a resume): that you can do you the job, that you want to do the job, and that you want to do the job for them. It’s up to you to take your current resume and tell a story that meets these basic needs.” Source: How to Tell a Cohesive Career Story When You’ve Done a Little Bit of Everything
American Customer Satisfaction Index Report
Recent reports released by the American Customer Satisfaction Index (ACSI) indicate an airline industry-wide upswing in customer satisfaction ratings provided for the past quarter. “Airlines have long been one of the lowest-scoring industries in the ACSI reports, but the last four years have been among its best. Customer satisfaction with airlines is up 4.3% to 72, matching its peak from 1994.” Source: The American Customer Satisfaction Index Home
Article: Curiosity Is the Gateway to Opportunity
This article reviews the strong desire to learn, a key component that supports leadership skills and learning. “Curiosity is a main motivator for a leader — both personal curiosity and that inspired and encouraged in others, not the intrusive curiosity of the voyeur, snoop, busybody or idle prying person. It is curiosity that is the gateway to opportunity.” To learn more, browse online. Source: Curiosity is the gateway to opportunity | SmartBrief
Deliver Customer Delight The Mercedes-Benz Way
An article from Pest Control Technology addresses focus on improving the customer experience to retain clients and grow business. Source: Deliver Customer Delight The Mercedes-Benz Way – from Pest Control Technology
Audit Finds Bilingual Services Disorganized
The Austin Monitor reports: “An analysis prepared by the Office of the City Auditor shows that although the city spends $2 million per year on bilingual pay programs, the vast majority of city departments do not collect data on the residents they serve.” The article features issues of cultural sensitivity and community services. Source: Audit finds bilingual services disorganized – Austin Monitor
Resume Building: Telling a Cohesive Career Story
Author Erica Foss describes that “employers are basically looking for three key things (on a resume): that you can do you the job, that you want to do the job, and that you want to do the job for them. It’s up to you to take your current resume and tell a story that meets these basic needs.” To read this article online, click here. Source: How to Tell a Cohesive Career Story When You’ve Done a Little Bit of Everything
Airlines Improve Customer Satisfaction Ratings
Recent reports released by the American Customer Satisfaction Index (ACSI) indicate an airline industry-wide upswing in customer satisfaction ratings provided for the past quarter. “Airlines have long been one of the lowest-scoring industries in the ACSI reports, but the last four years have been among its best. Customer satisfaction with airlines is up 4.3% to 72, matching its peak from 1994.” To read more and download ACSI reports, click here.
The Importance of Employee Engagement: Transforming the Strategy for a New Era
An article discussing effective management strategies to engage and retain experienced employees. “It is time for creative strategies that focus on employee needs and concerns, even those outside of their core work responsibilities.” Read Cornell Center for Hospitality Research (CHR) Insights, featuring industry analysis and commentary from Kelly A. McGuire, PhD, a CHR fellow and vice president advanced analytics for Wyndham Destination Network. This post features an interview with Michele Sarkisian, CHR fellow and president of P3Advisors.biz. Source: The importance of employee engagement: transforming the strategy for a… Read More →
International: Consultant Urges Customer Service Strategies in Ghana
Insight into business management practices can be gained by looking at international business models. Explore an article related to customer service strategies in Ghana recommended by Professor Robert Hinson, immediate past head of Marketing and Entrepreneurship at the University of Ghana Business School. “Government agencies and public sectors in Ghana will have a positive turnaround if customer service strategies are included in their work approach and taken more diligently.” Source: Consultant urges customer service strategies in public sector