Chris Morris, an Iowa State University Ph.D. candidate in rural sociology and sustainable agriculture, recently did a podcast interview on an Illinois Nutrient Loss Reduction. This podcast is presented by the University of Illinois Extension and hosted by Todd Gleason.
With research, Morris has found that building a relationship of trust between a conservationist and a farmer has had the most positive impact on having conversation practices implemented.
One particular study looked at the effect of Natural Resources Conservation Service conservation plans on adoption. Morris found that interactions between conversation professionals and farmers along with technical assistance was the driving factor of conservation practice adoption.