{"id":4836,"date":"2017-06-05T01:06:11","date_gmt":"2017-06-05T06:06:11","guid":{"rendered":"http:\/\/agrilife.org\/texasaglaw\/?p=4836"},"modified":"2026-04-17T15:25:27","modified_gmt":"2026-04-17T20:25:27","slug":"dairy-pride-act-legal-issues-face","status":"publish","type":"post","link":"https:\/\/agrilife.org\/texasaglaw\/2017\/06\/05\/dairy-pride-act-legal-issues-face\/","title":{"rendered":"What Is the Dairy Pride Act and What Legal Issues Could It Face?"},"content":{"rendered":"

\u201cOnly actual milk should be called milk in order to avoid misleading consumers.\u201d\u00a0 \u201cIt should not be called milk because it is not milk.\u201d\u00a0 This is the basic premise behind a bill (S. 130) pending before the United States Senate titled the \u201cDefending Against Imitations and Replacements of Yogurt, Milk, and Cheese To Promote Regular Intake of Dairy Everyday Act\u201d or abbreviated as the \u201cDAIRY PRIDE Act.\u201d<\/p>\n

\"\"<\/p>\n

This bill was introduced by Senator Tammy Baldwin, a Democrat from Wisconsin. [Read full text here<\/a>.] \u00a0Citing findings of the U.S. Department of Health and Human Services and the\u00a0 U.S. Department of Agriculture regarding the importance of milk and other dairy products in people\u2019s diets, and claiming that \u201cimitation dairy products\u201d such as plant-based products derived from rice, nuts, soybeans, and other foods do not contain the same nutritional values, this bill aims to prevent \u201cimitation dairy products\u201d from being labeled as such.\u00a0 The Bill claims that such labeling is misleading to consumers of the products.<\/p>\n

In light of this, the Bill would allow food to utilize a \u201cmarket name\u201d for a dairy product such as \u201cmilk\u201d or \u201cice cream\u201d or \u201ccheese\u201d only if \u201ccontains as a primary ingredient, or is derived from, the lacteal secretion, practically free from colostrum, obtained by the complete milking of one or more hooved animals.\u201d\u00a0 This definition is not new, it actually is from current FDA regulations.<\/p>\n

Products that violate these proposed requirements would be deemed \u201cmisbranded\u201d under federal law, and violators could be subject to monetary fines and potential jail time.<\/p>\n

Proponents of the bill argue that it prevents consumer confusion regarding dairy products.\u00a0 Dairy farmers supporting the bill believe that, particularly given difficult economic times facing the industry, it is unfair for plant-based products to compare themselves to dairy products, especially given their lack of they key nutritional benefits of milk.<\/p>\n

On the other hand, opponents of the bill say that consumers are not mislead by labels like \u201csoy milk,\u201d but know exactly what they are purchasing.\u00a0 Rather than looking at the contents of a product to define the proper label, at least one group argues, it should be the use of the product that is paramount.\u00a0 Thus, if soy milk is utilized in the same way as cow\u2019s milk, both should be free to call\u00a0the products milk.<\/p>\n

If the bill passes, it will almost certainly face legal challenge.\u00a0 Free speech challenges are already being discussed in relation to the DAIRY PRIDE Act.\u00a0 The Good Food Institute, for example, has stated on its website that if the bill passes, they will challenge it in court.\u00a0 Specifically, they allege, the bill would violate the First Amendment by improperly restricting commercial speech.<\/p>\n

Under current law, the First Amendment is applicable to commercial speech, but it is less protected than other forms.\u00a0 For example, if commercial speech is deemed false or misleading, it is not entitled to any First Amendment protection.\u00a0 This means that if a court were to find that labeling a plant-based product as soy milk<\/em> was misleading, the Constitution would offer no protection to the soy company.\u00a0 If, however, a court were to find the use of milk<\/em> was not misleading, then constitutional protections would apply.<\/p>\n

If the constitutional protections did apply, content based restrictions on commercial speech\u2014such as prohibiting the use of the word \u201cmilk\u201d for plant-based products\u2014is allowed if it is based on an important government interest and the means are substantially related to that interest.\u00a0 It would be left to a court to determine whether the government has an important interest inn prohibiting the use of \u201cmilk\u201d when plant-based products are involved and whether the prohibition on such use is substantially related to that important interest.<\/p>\n

For now, the dairy industry will have to wait and see whether the bill makes its way through Congress and, if so, is signed by President Trump.\u00a0 But even if those hurdles are successfully navigated, it is likely that the courthouse will be the next step in the journey.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cOnly actual milk should be called milk in order to avoid misleading consumers.\u201d\u00a0 \u201cIt should not be called milk because it is not milk.\u201d\u00a0 This is the basic premise behind a bill (S. 130) pending before the United States Senate titled the \u201cDefending Against Imitations and Replacements of Yogurt, Milk, and Cheese To Promote Regular Intake of Dairy Everyday Act\u201d or abbreviated as the \u201cDAIRY PRIDE Act.\u201d This bill was introduced by Senator Tammy Baldwin, a Democrat from Wisconsin. [Read full text here.] \u00a0Citing findings of the U.S…. Read More →<\/a><\/span><\/p>\n","protected":false},"author":2443,"featured_media":4837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nWhat Is the Dairy Pride Act and What Legal Issues Could It Face? - Texas Agriculture Law<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agrilife.org\/texasaglaw\/2017\/06\/05\/dairy-pride-act-legal-issues-face\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is the Dairy Pride Act and What Legal Issues Could It Face? - Texas Agriculture Law\" \/>\n<meta property=\"og:description\" content=\"\u201cOnly actual milk should be called milk in order to avoid misleading consumers.\u201d\u00a0 \u201cIt should not be called milk because it is not milk.\u201d\u00a0 This is the basic premise behind a bill (S. 130) pending before the United States Senate titled the \u201cDefending Against Imitations and Replacements of Yogurt, Milk, and Cheese To Promote Regular Intake of Dairy Everyday Act\u201d or abbreviated as the \u201cDAIRY PRIDE Act.\u201d This bill was introduced by Senator Tammy Baldwin, a Democrat from Wisconsin. 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