Jordan Moody is the guest author for this month’s column.  She is a PhD candidate working at the Texas A&M AgriLife center under an Extension graduate assistantship.

If you read “Reid’s Ram-blings” last month, you probably gained an appreciation for the deep-seated sheep culture that saturates West-Central Texas, and I did too.  As a new San Angelo resident, I can say without a doubt that this is great sheep country. Something that is often overlooked though, is the abundance of multigenerational sheep expertise that the farmers and ranchers of Texas have to offer.

I don’t mean to ignore the goat producers; however, I am new to goat production and so for the purposes of this article, I will be sticking to what I know, and speaking through the lens of the sheep industry.  Regardless, I am looking forward to learning more about the goat industry in Texas during my time here.

I was lucky enough to grow up in the sheep industry, being the 7^th generation of sheep ranchers in my family.  We had a flock of Targhee ewes in South-Central Montana, which ignited my passion for the sheep industry at a young age.  In the past several years, I have had the pleasure of living in Upstate New York, Christchurch, New Zealand, and Central Michigan, where I was exposed to countless sheep production systems and various types of sheep producers, from beginning small farmers to large, extensive range producers.  I truly value all the opportunities I have been afforded in my studies, but I believe my best learning has come from candid, sit-down conversations with producers around a supper table.  I have learned invaluable lessons, both about life and about ranching, made life-long friendships, and found mentors that have guided me through my endeavors.  These friendships and lessons are perhaps the most important thing to come out of my formal education thus far.

While I am only just beginning my sheep industry career, it is clear from listening to older generations that the industry has a way of awarding those who commit to being life-long learners.  Some of my most important learning experiences have simply come from saying “yes” to an opportunity to travel somewhere new and change my perspective and see how other folks do it.   I would like to encourage you to consider spending a little bit of time outside of your ranching operation and make it a point to do a little educational field trip, if even just around the state of Texas.  I truly believe that whether you are just starting out, or are several generations deep, there is always something to be learned, and there is no wrong time to learn something new.

I moved to Texas in August of 2020, and since then I have had the pleasure of traveling around Texas with Reid and Jake.  I am grateful for the producers who have welcomed me to their ranches and into their homes and taken time to teach me about their operations and give me various tidbits of advice and knowledge.  I have learned so much about the importance of getting involved in the industry, about taking risks (and when not to), and about the importance of continuing to improve without forgetting that multigenerational knowledge that is the foundation of our industry.  I also have gained a deep appreciation for the neighborly attitude embraced by so many of the Texas producers I have had the privilege to meet so far.

Each place I have lived, I have learned something new.  Not everything that works for Michigan sheep producers will work on the high desert in Montana, and not everything that has proven successful in New Zealand will be practical on the West Texas range.  Even so, I believe that we all have something to learn from each other.  The sheep industry is one that is rich in knowledge and tradition, and I think that is something to be celebrated.

I was, and certainly am still very naïve to the diversity we have in the sheep industry, but traveling to farms and ranches, attending industry conferences such as ASI or The Lamb Summit, or getting involved with producer groups and state associations has broadened my horizons immeasurably.  It is my hope that we, as Texans (either newly minted or life-long) can take full advantage of the networking aspect these national events and organizations have to offer, and truly take time to learn from each other, as there is always value in a change of perspective.

I encourage everyone to embrace and even admire each other’s differences, but never pass up an opportunity for a cup of coffee and conversation with another producer, because you never know what you might learn from each other.

To provide feedback on this article or request topics for future articles, contact me at reid.redden@ag.tamu.edu or 325-657-7324.  For general questions about sheep and goats, contact your local Texas A&M AgriLife Extension Service county office.  If they can’t answer your question, they have access to someone who can.

A Community of Sheep and Goats

West-Central Texas has been home to one of the largest populations of sheep and goats in the US for over half a century.  Approximately, one fifth and one half of all the sheep and goats in the US are raised in this region of Texas, respectively.

Sure, when our great state is mentioned to non-Texans, it often conjures up images of longhorns and oilrigs, and there is no denying their significance to our history. With that said, sheep and goats were very much a part of the foundation of ranching success in this region, and what spawned out of those successes was industry infrastructure that may not be matched by anywhere ese in the United States.

Obviously, this region of Texas is very suitable to raising sheep and goats. Yet, it’s not just the sheep and goat raisers that have built this industry.  The community of allied industries are absolutely essential to sustaining and growing an industry, including auction yards, feed manufacturers, wool warehouses, scouring facilities, shearing crews, and harvesting plants, to name a few.  I have lived in other regions of the US, where allied industries aren’t readily accessible, and it presented serious challenges to operating a sheep and goat enterprise.

This region of the state is home to several livestock auctions that would rank in the top ten for sales volume of sheep and goats, nationally.  These auction markets have tremendous value in determining a free market value for sheep and goats on a weekly basis, especially for the non-traditional trade.

There are dozens of feed manufacturers across this region that provide feedstuffs and nutritional supplements for sheep and goats.  We have pharmaceutical companies that manufacture and distribute animal health products for sheep and goats. Additionally, most of us have a feed store nearby that carry an assortment of common sheep and goat supplies. I find it comical when out-of-state sheep friends come and visit and we have to take a trip to our local feed store to “stock up”.

West-Central Texas is also home to one of two industrial scale wool scouring facilities that remain in the US.  Several of the leading wool brokers reside in and warehouse wool in this region.  In response to the closure of the Yocum-McColl Testing Lab, Texas A&M AgriLife Research is building a commercial lab to test wool core samples to provide a critical domestic service for the wool trade.

Texas has the largest sheep and goat show industries in the nation.  Where most states have only one state fair, Texas has half a dozen major stock shows.  In my opinion, the level of competition at these Texas shows for market lambs, market goats, and breeding stock is unmatched.  These competitive opportunities cultivate a passion for the sheep and goat industries in our next generation, or at least it did for me.

Texas is growing its capacity to harvest, fabricate, and distribute sheep and goat meat products.  Notably, Double J Lamb have reopened what used to be the “Ranchers Lamb” plant in San Angelo.  There have been quite a few small to medium-scale harvest plants built to serve the industry and its customers, as well.

Texas has one of the largest state sheep and goat associations in the nation.  Many leaders in the industry have donated their time to guide this organization and have gone on to lead the national organizations as well.  Sadly, we lost Glen Fisher this last month, who was one of those steadfast leaders.

The major sheep and goat producing counties in the state have passed and funded a state-run check off program to help combat one of the largest obstacles for Texas producers: predation!  Wildlife Services has a big presence in the state to help with predation, and Texas A&M AgriLife has one of the largest LGD research and education programs in the nation.

As a sheep and goat enthusiast, it makes me proud to call this region of the state home. I feel confident that this region leads the nation in allied industries related to sheep and goat production and will continue to do so in the future.  Not to mention, we are very fortunate to have agricultural professionals in the region with a good understanding of sheep and goats, including veterinarians, bankers and insurance agencies.

I don’t mean to be boastful, but rather appreciative.  As the saying goes “It takes a community to raise a child”, I believe that it also takes a community of allied industry to sustain the sheep and goat ranching way of life.

To provide feedback on this article or request topics for future articles, contact me at reid.redden@ag.tamu.edu or 325-657-7324.  For general questions about sheep and goats, contact your local Texas A&M AgriLife Extension Service county office.  If they can’t answer your question, they have access to someone who can.

What is Normal

I commonly hear the statement, “When things get back to normal…”  To be honest, I doubt that 2021 and beyond will ever resemble normal.  I believe that we are embarking on a new era that has a different normal.  And potentially a new era that keep changing so fast that we don’t settle into a normal.

Constant change is hard for most people.  We all like to think that we are independent thinkers but more often than not, we are like sheep and prefer the safety of the flock.  The world is complex and daunting.  It is often easier to make decisions based on general consumer perception verses independent technical research.

Let’s stop and think about what normal we want back and what part of the new normal we want to keep.  To do this, I suggest that you write down 3 things that you want to go back to normal and 3 things that are new to your life that you plan to keep.

I WANT BACK:                  I PLAN TO KEEP:

1) ________________    1)  _________________

2) ________________   2)  _________________

3) ________________   3)  _________________

 

I don’t know know about you, but I found it easier to come up with three things I plan to keep than 3 things I want back.  Yet, I did not expect this because we tend to think of 2020 as having been chaotic and unwanted.  I suspect it is because we fear change and uncertainty.

Markets don’t like change or uncertainty either.  Here in Texas, the market is dominated by the ethnic-consumer demand, which thankfully is more diverse and less reliant on a few major entities.

In early March, when everything was first shut down, the markets weakened a little.  Fortunately, it did not take long to rebound, especially for lightweight lambs and goats.  The ethnic market was free of major market disruptions and experienced what appeared to be a growth in demand.  As such, each month in 2020 the market was stronger than it was for the same month in 2019.

One aspect of 2020 that most livestock producers in west Texas don’t want to continue in 2021 is the weather. Much of the sheep and goat producing region of Texas is dealing with mild to severe drought conditions.  If your pastures have any forage remaining, it is either low in supply or low in quality. For the region as a whole, this was not a bad parasite year with the dry conditions, but drought may also mean hungry predators, especially this winter.

I commonly get the question “What is the best sheep and goat supplement?” or “What protein level should I feed?” I don’t particularly care for these comments as to answer them I usually have to play the card I least like to… “It depends” The better questions you should probably be asking is “How much supplementation do my animals need?” and “What is the most economical feed resource?”

Stage of production, body condition, and feed supply are the main factors that affect how much supplement may be needed.  Feed cost, feed nutritive value, and cost of delivery (easy to forget) are the main factors that determine the most economical supplemental feed.  I recommend that you contact your local county extension office, nutritionist, and/or veterinarian for assistance. While I always encourage you to pursue the most economical means regarding supplementing, it should also be noted that many of our livestock are pregnant and in the latter stages of gestation. Inaction now, while you are waiting for an opportunity to save a nickel on feed costs may cost you quite a few dollars later.

In closing, there is no doubt that our future is going to be quite different from our past.  For some of us, there have been tremendous hardship through these trying times.  But don’t be afraid to break away from the flock and appreciate that change, albeit uncomfortable, might just result in something good.

 

To provide feedback on this article or request topics for future articles, contact me at reid.redden@ag.tamu.edu or 325-657-7324.  For general questions about sheep and goats, contact your local Texas A&M AgriLife Extension Service county office.  If they can’t answer your question, they have access to someone who can.

What a Year!

I am confident that 2020 has been the most remarkable year of my life. Generally, we might think that the milestone years are those which we were born or married or had kids. Yes, those were great years, but they don’t hold a candle to what took place in 2020.

My heart goes out to all those that suffered significant hardship this year. Many people lost their jobs, lost family members, or had their world turned upside down due to COVID-19. And there is serious anxiety and depression lingering from the lack of uncertainty in this world: not to mention the political upheaval that we have had to endure.

I feel somewhat guilty but 2020 brought good changes in my life: new job responsibilities, new colleagues, less time on the road, and a new outlook on what is important. Yes, there were some nasty parts to 2020, but I seem to have the ability to block them out, a trait that I have to thank my mother for.

If you are a long-time reader, you have figured out that I am an optimist. Two decades ago, I knew that sheep and goats would be my life’s work. But at the time I had no rational for choosing this life- rather, it chose me. Up until recently, I have had to be creative to paint a rosy picture for what the future of the industry “could” look like. Honestly, the reality has been bleak: A half century of a declining industry, due to attrition of producers that could not make enough profits to be sustainable, brought on by lack-luster markets, constant predator pressure, and a diminishing infrastructure to support sheep and goat producers.

But I have learned to never bet against sheep and goat raisers. They are some of the most resilient people. Now, I can feel confident that a bright future does exist for those that want to put in the hard work and raise small ruminants.

MARKETS: The traditional lamb market, which is the primary marketing channel for 130-160 lb lambs, has made a quick rebound from the COVID-19 market crash. In my opinion, the abrupt shut down of the food service demand for lamb should have been the nail in the coffin for the domestic lamb industry. Yes, we lost a lamb packing plant and lamb cooperative in the process. But there are two new high-capacity lamb processing plants that opened their doors in 2020. And based on the current market, it appears the traditional U.S. lamb consumers have continued to support U.S. lamb producers.

Here in Texas, the majority of our lambs go toward the non-traditional market, which favors lighter weight lambs. Other than the months of April and May, the lightweight slaughter lamb market in 2020 was well above the 5-year average. More impressively, the supply of lambs that have been marketed at our sale barns in the state has been growing. Typically, prices go down with increasing supply. This again speaks to the strength of the demand for lamb products.

And, WOW, the meat goat market has been on FIRE. The month of September is the only time that the average kid goat was below $275 cwt. Not only are kid goats selling well, but adult goats are also fetching a premium. This strong market occurred in the face of pandemic and major holidays that fell in typical high-supply seasons.

It seemed as if fate is stacking the cards against the sheep and goat market. And yet, it has been prevailing with nothing but strength, but maybe I am too optimistic.

PREDATOR PRESSURE: No doubt that predators are still wreaking havoc on sheep and goat producers. And there is no sign of them going away anytime soon. The bright side has been the growth in use and acceptance of livestock guardian dogs (LGD) in Texas. We have partnered with the Texas Sheep and Goat Predator Management Board to conduct research and provide educational support for people that are wanting to use LGDs.

Skeptics will say that LGDs can be more hassle than help, and I’ll be the first to admit they are not for everyone. But as the sheep and goats are starting to expand into the panhandle, and further east in the state, areas historically dubbed “cow-country”, LGDs are making believers out of many of these newer producers. Here in the Edwards Plateau region, LGDs are also becoming more of the norm as opposed to an occasionality. They are not the sole answer to the predator issue but ask any of those who have come to rely on their services, and I think they’ll tell you there is no going back to the pre-dog days.

LACK OF INFRASTUCTURE: In the early 2000s, there was a poor outlook on resource allocation for small ruminants. It seemed like new research, pharmaceuticals, next generation equipment, and other technology would never be developed for sheep and goats, as the industries are not big enough.

None of this happened! On the contrary, universities reinvested in small ruminant educators and researchers. New research funding opportunities have materialized. New networks of educators, researchers, and industry leaders have formed. Sheep genetic technologies have grown at a faster rate than ever before. Foreign companies have invested in distribution of equipment specially designed for sheep and goat production.

2020 has been a crude trip around the sun for many, but I can’t help but find the blessings that have come from the turmoil. Like I said before, never bet against sheep and goat raisers. A resource group of people that find ways to survive the hard times and prosper in the good times.

To provide feedback on this article or request topics for future articles, contact me at reid.redden@ag.tamu.edu or 325-657-7324. For general questions about sheep and goats, contact your local Texas A&M AgriLife Extension Service county office. If they can’t answer your question, they have access to someone who can.

Standing Together

As you all are very aware, November 2020 is a presidential election month. Almost everything we saw, read, or heard about revolved around this event. Most elections are dominated by two candidates from different political parties and on the surface, it seems that we as voters are always picking between individuals with significantly contrasting viewpoints of the world.

Political platforms tend to focus on issues that are polarizing for most Americans. From longstanding disagreements to hot topics of today, we all have our motivations for which candidate or party we support, and regularly can regurgitate the reasons why the “other side” is wrong. But I don’t think we take time to think about the vast number of things we agree upon.

I have had the opportunity to interact with a lot of people from varying walks of life. In my assessment, the general public agree on more issues than those for which we disagree. Unfortunately, this is not newsworthy and thus is rarely discussed.

As I look at the sheep and goat producers of Texas, I see a very diverse group of people. Yes, we all love raising livestock, but we go about it in a lot of different ways. Sheep and goat are raised on native rangeland, improved pastures, farmland, dry lots, and backyards. They are sold at a variety of ages to an assorted group of consumers who have a litany of ways they plan to manage, harvest, and utilize that animal.

To satisfy all the markets and niches within the small ruminant industry, Texas sheep and goats cover the entire spectrum of “type and kind.” Some we shear and some we don’t, some we show, and some we have just to keep the weeds down. Some have names and some don’t even have an ear tag. Regardless, Texas producers are proud of their animals and like to promote what they do. And we like to promote our products as better than the rest.

Unfortunately, we tend to act like politicians and explain why our fellow ranchers, who do things differently, are wrong or misinformed. When in reality, our goals and management plans are like our general population. We are actually more similar than we are different. Where we are different, “better” is in the eye of the beholder. The general population (our consumers!) have different expectations and preferences and likely don’t understand producer-on-producer animosity.

For instance, the lightweight slaughter lamb market has grown strong here in Texas due to sufficient supply of hair sheep breeds for the non-traditional market. Undoubtedly, the traditional industry was not very welcoming to the hair sheep breeds, when they first arrived. The trailblazers who promoted these breeds were heavily chastised for their efforts. Today, hair sheep breeds are the dominant commercial sheep flock in Texas and the sheep industry appears to be growing due to their popularity.

Now that the tables have turned, hair sheep producers are “returning the favor” so to speak. For instance, I see advertising from hair sheep breeder/marketers claiming that wool breeds produce lamb products that have flavor quality issues. To my knowledge, there are no research publications to substantiate these claims. Moreover, over half of all the lamb eaten in the US is imported from countries where wool sheep are the main breeds. If wool sheep produced a truly inferior product, I doubt that imported lamb would be taking market share at the rate that it has been.

Goat raisers (Angora, Boer, Dairy, Spanish, Myotonic, etc) have acted the same way towards each other as the goat industry has evolved to meet the demands of the consumer.
While, the aforementioned topics may resemble a political debate, that was not my intention. It is my belief that there is a tremendous domestic market for all sheep and goat products. Yes, our products are different but that is a good thing.

I believe our industry needs to share the good stories of what we have in common. We are all hard-working people who care deeply about the health and wellbeing of the land, livestock and communities we live in. If we act like politicians, our consumers may only see debate and controversy within the sheep and goat community.

The American consumer of domestic sheep and goat products have the option to not cast their vote for either candidate. To be honest, it is easier for them to purchase a less expensive imported lamb or goat product, another animal protein, or a non-animal derived protein altogether.

I appreciate friendly banter within the industry on who has the best animals or management system. It is fun to have a little friendly competition with our friends and colleagues. But let’s be careful to not take a mudslinging debate to the public, they may not see things in the same way. We as a whole industry may suffer as a result. So, let’s STAND TOGETHER as united sheep and goat producers for all the people involved in the industry.
Oh, I can’t forget; “This advertisement was paid for and approved by …”

To provide feedback on this article or request topics for future articles, contact me at reid.redden@ag.tamu.edu or 325-657-7324. For general questions about sheep and goats, contact your local Texas A&M AgriLife Extension Service county office. If they can’t answer your question, they have access to someone who can.

The spring fruits of your fall labor

After a sweltering summer, the self-described “Sheep Country” of Texas was finally muddy last week, and overnight a green hue returned to the landscape. While more fall moisture is definitely welcome, this timely rain arrived at a critical time to promote cool season grass and forb growth leading into winter. This also coincides with breeding for most Texas sheep and goat producers and lambing for those who intend to capture seasonal price spikes. Regardless of your production cycle, this nutritional uptick for livestock on pasture will have significant benefits on your lamb and kid crops, even if they are six months away from arrival. However, producers of small ruminants need to monitor the condition of their herd or flock closely to maximize the reproductive output of their animals.

If you are a long-time follower of this column or our AgriLife Extension program, it is clear that we are big proponents of body condition scoring ewes and nannies on a regular basis (at least two to three times a year). Prior to breeding is a critical time to ensure this somewhat tedious task gets accomplished. Condition scores in small ruminants are on a 1-5 scale, with 1 being extremely thin and 5 being obese. Most sheep are between a 2.5-4; animals with scores outside this range need a closer look in order to identify the potential causes. Some immediate management decisions may be required… even if the cause is just an overly generous feeding program!

A closer look at your ewes and nannies also provides an opportunity to cull any that will not be able to properly raise offspring. Check for teeth issues that can lead to poor nutritional intake and any residual udder problems that have remained from the previous lambing. Capturing the condition score of your mature females may allow you to take advantage of flushing or keep you from wasted expense on this added feed supplement.

“Flushing” is a term that describes increasing the nutrition of the herd ~3 weeks prior to and ~3 weeks after exposure to a male to increase ovulation rate, and ultimately lead to more offspring. If ewes or nannies are in a body condition score (BCS) of 2.5 to 3.0, flushing can be highly effective. However, if the females BCS average 3.5 or more, there will be no added benefit to flush them. A typical flushing ration would include a high-energy concentrate, e.g. corn, delivered at about 1 lb. per head per day. Recent rains should increase pasture quality, so perhaps starting at ½ lb. per head per day is more advantageous, but pasture quality and optimal flushing ration could vary by operation.

Not to be taken for granted, rams and billies also need extra attention as breeding season approaches. A Breeding Soundness Exam (BSE) for your stud battery is always a good idea to ensure rams and billies are fertile and in the proper condition. This is a MUST if you plan to single-sire mate. There are several extension resources available online about how to perform a BSE. In short, you want to check for abnormalities in the testicles that may indicate the presence of a disease and/or infertility, evaluate the condition of the ram (3.5 is usually about ideal), and ensure that structurally (predominantly feet and legs) the male is capable of traveling the pasture and covering females. Another important component is to collect a semen sample to test for sperm motility and morphology. We suggest contacting your local veterinarian for assistance with this.

Mature/experienced rams and billies will usually expend less energy mating than younger males, who will often service females more than necessary. For these reasons, the recommended breeding ratio of females to males is usually around 40:1 for mature males and 25:1 for younger (2 years old or less) rams/billies. The breeding ratio may need to be adjusted based on your pasture size. If you have interest in monitoring sire and dam pairings, a marking harness with a colored crayon will show which females were mounted. While using DNA technology is the most accurate method for determining parentage of offspring resulting from multi-sire mating, using marking harnesses is certainly a cost-effective approach. Daily recording of these colorful “marks” can also allow you to estimate an approximate lambing date for the ewe. Any experienced shepherd will tell you, utilizing marking harnesses with younger rams usually provides a good chuckle.

Here in Texas, we have the largest sheep and goat populations of any state, but we also struggle with having comparatively low kid and lamb crop percentages. Predation is absolutely a big component of this, but sometimes tunnel vision causes us to focus on predators as being the sole reason for the underwhelming output from our herds and flocks.

Often, there are other management issues that are significantly compromising the lamb or kid crop. To wean a lot of lambs, you need to start with a lot. The first step to a higher percentage is proper management prior to and during the breeding season. Going in to breeding, all females need to be capable of conceiving, carrying, and raising offspring.

All males need to be fertile and in the proper condition to endure a successful breeding season. This discussion is timely as most producers tend to breed in the fall in synch with seasonal reproductive tendencies of small ruminants. With that said, I encourage you to look into strategies to alter the timing of breeding slightly to capture price advantages found during times of lower supply. That however is a topic for another day. For now, I hope you enjoy the rain and cooler weather and here’s to a profitable 2021 kid and lamb crop!

To provide feedback on this article or request topics for future articles, contact me at reid.redden@ag.tamu.edu or 325-657-7324. For general questions about sheep and goats, contact your local Texas A&M AgriLife Extension Service county office. If they can’t answer your question, they have access to someone who can.

Farming Sheep and Goats

The title of “Rancher” is highly regarded. It envokes admiration from most and carries connotations of savvy business skills and knowledge of all things animal. It is also rightfully associated with a long list of prideful adjectives; such as hard working, honest, and humble.
Sheep-men and -women in the Southwest and Western parts of the US generally carry this title.

But this is not true in other parts of the US and around the globe. In contrast, sheep “farmer” is the title that they generally feel is more fitting. More ball cap and less silver-belly, but still just as prideful about their 5 am – 9 pm daily efforts.

What is the difference between farmers and ranchers? In my assessment, ranchers tend livestock on native range and are naturalists. Farmers raise sheep or goats on farmland, improved pastures, or small acreage. Ranches are low input operations and survive on modest levels of productivity per animal. Farmers strive to maximize farmland outputs and maximize flock/herd productivity, often by supplying more inputs per animal, namely feed resources.

For a chuckle, watch Baxter Black’s video on the difference between the two: https://www.youtube.com/watch?v=PDrFDnqde54

It is not my intent to try and convince ranchers to become farmers but it my assessment that farming sheep and goats has been overlooked for cash crops. Internationally, sheep tend to be managed under farming condition, which allows them to raise more animals on less land.

In New Zealand and much of Australia, there seemed to be a large focus on forage crops for sheep. Ryegrass and clover were the dominant pasture forage. While this is an annual crop, these improved pasture varieties persisted for half a dozen years. They were also working on developing warm season annual crops to fill in the summer forage gap.

For instance, a farm that I visited in South Australia raised ~10,000 sheep on ~3,000 dryland acres and their average annual rainfall is comparable to the Concho Valley. Here we would have a stocking rate of 1/10 of theirs.

In the US, we tend to only focus on warm season perennial grasses as improved pasture. This tends to work well for beef cattle but not as well for sheep and goats. These warm season grasses are less palatable to small ruminants and they harbor the most problematic internal parasites.

Yes, it is a common practice to plant winter cereals as a cash crop and graze them in the fall and winter. But, by design, the genetics of these crops tends to focus on grain or hay production. Moreover, limited research has looked at planting cool season annuals into pasture.

I believe farmers (and maybe a few ranchers) need to investigate cool and warm season forage crops suited for sheep and goats that work in either farmland or fertile. pasture. While this has not been a major focus area of research, there are some resources that are available. Specifically, I encourage you to look at the forage variety trials that Texas A&M AgriLife conducts. http://varietytesting.tamu.edu/forages/

This is definitely not an area of research that I am that familiar with and I encourage you to seek advice from a Texas A&M AgriLife forage agronomist in your area. However, I do know quite a few ranchers and farmers and know that most are opportunistic by nature. Sheep and goat prices are catching the eye of many outside of our industry, and even those that have small ruminants already are looking to expand. Acquiring traditional ranchland can be expensive and challenging to pencil out with livestock alone. But thinking outside of the traditional ways to run sheep and goats, farm ground or fortified pasture may make it possible to flip the discussion from “how many acres per sheep” to “how many sheep per acre”. Whether you call that farming or ranching is just a side note to a more important label; “profitable”.

To provide feedback on this article or request topics for future articles, contact me at reid.redden@ag.tamu.edu or 325-657-7324. For general questions about sheep and goats, contact your local Texas A&M AgriLife Extension Service county office. If they can’t answer your question, they have access to someone who can.

A New Normal

It is hard to believe that just 4 months ago, our world was turned upside down due to the COVID-19 virus and efforts to stop the spread of the virus. I hope that none whom are reading this article have had serious health complications due to this virus. While, we may agree or disagree with how our local, state, and national government are handling the situation, I think we can all agree that there is no going back to the way things were.

So, this begs the question “What will our new normal look like?” It is a question that I ponder frequently, and I am curious to see how this all unfolds. I am an eternal optimist, maybe one of my faults. Regardless, I believe we are going to look back and wonder why we did not make some of these changes sooner. This new world if forcing us to do things that we thought were impossible before.

It easy to overlook positive trends when the news is crowded with angst and concern. According to data published online by Bill Thompson, Texas A&M AgriLife Extension Economist in San Angelo, most all classes of sheep and goats are selling well above last year and 5-year averages. Wool and mohair have not fared as well. Likely because they are tied to international trade issues more than the local live animal trade.

Why has the local sheep and goat markets have remained strong while, other livestock commodities have drop significantly? Did the American consumer wake up to the high quality protein provided by sheep and goats? It will take time for the data on lamb and meat goat consumption to be generated, but I highly doubt much has changed. I tend to think that the secret to the sheep and goat market is diversity.

To be clear, there have been substantial drops in the traditional lamb market due to COVID 19 but most Texas sheep producers do not market to this trade. The non-traditional light weight lamb trade is holding strong and the meat goat trade has exploded.

Now, back to diversity. The non-traditional trade has a diverse consumer base and a diverse supply chain. Whereas, traditional meat industries have consolidated meat packing, processing, and distribution into a few major facilities that are large and highly efficient. When, a mega-packer has to shut down it can send shock waves throughout the industry.

I am not advocating for one or the other. If possible, it would be ideal to have some of both. We need small packers to support the local meat trade. We also need major packers to efficiently supply product from coast-to-coast to complete with imports. But the reality is we need lamb and goat demand to continue to grow so that both small and major packers can get the volume to keep the doors open.

It is estimated that there are a quarter million sheep and goat farms/ranchers in the US. If every person that raised sheep and goats promoted consumption of lamb and goat meat to their friends, family, and local community it would be one of the largest sales forces of any product. In my opinion, we would have a hard time raising enough product to meet the US demand if we took this charge seriously.

If you think I am wrong, I challenge you to one question “Beef: It’s What’s for ____.” Most every farmer and ranchers knows this marketing campaign and they wear it with pride. But American farmers and rancher rarely show the same kind of pride when they promote lamb or goat meat. Why not?

To provide feedback on this article or request topics for future articles, contact me at reid.redden@ag.tamu.edu or 325-657-7324. For general questions about sheep and goats, contact your local Texas A&M AgriLife Extension Service county office. If they can’t answer your question, they have access to someone who can.

A World of Experts

I cannot think of a more influential technology for delivering a message than social media. The cascade of events over the last 50 years that resulted in a computer entering every home, then the worldwide adoption of the internet, and ultimately the redefining of human-to-human interaction driven by the likes of Facebook and Twitter has created a world where communication is almost unrecognizable as compared to a decade ago.

It is my job to spread ideas and technology to ranchers in the small ruminant industries, and as we speak a simple video, I created for our extension Facebook page showing a piece of equipment to handle goats has been viewed by 8 million people! That type of response is something that should incite a backslapping and high-fiving frenzy amongst our office. So why is it that we still approach posting on social media with a tingling sense of both positivity and trepidation? Like most unfathomably beneficial tools, there is a darker side to social media that must be understood and properly navigated, because a single mouse click has the power to turn good intentions into serious hot water.

In agriculture, not just sheep and goat production, we have an ever-increasing disconnection with the end consumer. I know we all have read something or heard a quote from a city-dwelling critic of how animals are raised and shaken our head in disgust. How could they think that way? The truth is, most people are not as foolish as we would like to think they are, but as a species we tend create a reality in our own minds about everything, even the stuff we know nothing about. For those not connected to agriculture in any way, how farming and ranching really works is a complete unknown, so their perceptions are easily shaped by the talking points of others.

Social media fuels this snowball effect as we tend to surround ourselves in the digital community with like-minded individuals. But that’s not even the point I am trying to make. With the disconnect between farmer and the public quite apparent, we have encouraged our fellow agriculturalists to “tell their story.” Quite simply, pictures and posts on social media about your daily interactions with the animals you raise has the power to shed positive light about the industry and agrarian way of life.

At nearly every conference and or leadership event I have attended where the discussion has turned to creating visibility to the end-consumer, the mantra has been “Post!”, “Post!”, “Post!”. Before you do though, I want to provide our own experiences with building a social media campaign, because even though we have not had any major incidents, just because you post with the best of intentions, it is important to know not everybody will see it through the same lens… and often the harshest critics are our neighbors.

I’ll call this next part, “Lessons from the Facebook Frontier.” Our page has around 10,000 followers, which in all reality is not that many, but it is enough that we expect each of our posts to be seen by several thousand folks. There is potential for us to put something on Facebook and by the next day it has been seen by the same amount of people that attend an Aggie football game. Wait a week and that might equal all the people who watched the football game. For those of you who wish to use social media platforms to promote agriculture (or any business, really), we have a little advice. Here is what we have learned what to do and not to do –

1) DO allow, and encourage, comments on your posts. This creates interaction and promotes sharing and discussion of the information, and all around is beneficial. DO NOT get caught up by negative comments. Inevitably, someone will say something a bit “snarky”, or even worse, and it is very easy to dwell on. We typically brush off comments that are obviously foolish. Best case scenario is when a fellow ag producer defends you with honesty and integrity.

2) DO include photos in your posts. Pictures connect with people significantly more than just words. We (humans) believe what our eyes see but are more likely to question or ignore what we read or hear. Pictures are worth more than a thousand words online and often a simple, or no caption, are even required. Bonus points for pictures of animals. Double bonus points for baby animals. If you are working livestock, definitely describe what and why you are doing.

3) DO post about the drawbacks and negatives of farm and ranch lives. Seeing the “other side” of the story is usually appreciated by viewers as everybody is faced with positives and negatives within their careers and by you showing (and describing) your adversity it helps to create a sense of relatability. DO NOT Describe your problems and how it is somebody else’s fault. Describing a situation, showing both sides of the story, and letting others draw their own conclusions is infinitely more powerful.

4) DO share, comment on, and promote posts by fellow agriculturalists who have similar messages as you. Regularly posting on your page to maintain a steady stream of interest can be exhausting if you are trying to develop new content daily. Often by sharing posts or interactions with others you are able to publish new posts that are equally as impactful without the need to create something new by yourself. DO NOT post or share articles or content from others without vetting their source. The saying “not everything you read on the internet is true” needs to be amended to “almost nothing you read on the internet is true.”

5) DO go live and share videos. Social media is crowded with people who have found the success of posting photos. But most people are terrified of being behind a live camera. Viewers recognize this and are more attracted to videos. If a picture is worth a thousand words, live video is worth a million words. Once we stepped into the world of Facebook live, our audience grew tenfold. Do invest in equipment to stabilize the camera and drown out the wind noise.

This is far from an exhaustive list of how to be successful through social media promotion, mostly because we have not figured out the perfect formula ourselves. New technology generates excitement amongst its users and provides everybody a voice to share their views and stories. You have a great story; so tell it to the general public or someone else will tell it for you. “If you want something done right; do it yourself!”

To provide feedback on this article or request topics for future articles, contact me at reid.redden@ag.tamu.edu or 325-657-7324. For general questions about sheep and goats, contact your local Texas A&M AgriLife Extension Service county office. If they can’t answer your question, they have access to someone who can.

Adding to the Menu

Nearly 10 years ago, I made the commitment to eat lamb on a regular basis. It was a slow process but now lamb is the most common protein eaten at our household, especially during the COVID-19 pandemic.

Growing up we did not eat lamb or mutton. These products were not a staple of our diet and we lacked the knowledge to prepare an array of lamb or mutton entrees.

My hometown community had a negative opinion of lamb, which most people accepted as true without direct experiences. Cabrito, young goat, was a delicacy and only a few pit masters in the area dared to cook it. Yet, most of the goat meat never made it to the serving line, as the cooks (and loiterers) ate it straight off the pit.

We were typical “Beef Loving Texans.” Although, we raised more sheep and goats than cattle, it rarely crossed my mind why we did not support these industries similarly to our support for the beef industry.

Lamb, mutton, and goat meat have unique flavors and aromas, which my children truly enjoy as they have grown up eating these on a regular basis. However, my wife and I had to learn to appreciate that they are different from other red meats.

As you are likely aware, flavor comes from the fat. To me, lamb flavor has a sweetness to it that other red meats do not. I’ve come to hold it in high regard. Mutton has a bolder flavor that can be too much for those who don’t eat sheep meat regularly.

Diet of the animal when the fat is deposited can change the flavor. Grains tend to result in milder flavor; whereas, grass tends to result in bolder flavor. The older and fatter the animal the more intense this can be.
Odor is released from the fat during the cooking process. In some cases, the smell from this can resemble how the animals smell alive, which obviously turns people away. This is compounded when cooked inside a home and/or a sealed cooking method. If the raw product has mild animal odor, it will likely be more prominent during the cooking process. As such, I suggest cooking it outside!

For me, the smell of sheep or goat does not come through in the flavor of cooked product. Mutton or goat meat, particularly mature billies, can have this effect. For many international cultures, these more intense flavors are actually preferred, and they have honed their cooking techniques to make them more pleasing to the palate. I would suggest trying a recipe outside of what is considered traditional American fare if you want to experiment with mutton, and I bet you will be pleasantly surprised.

Lamb fat has a lower melting point than beef, which can result in flare ups on the BBQ pit. Keep a close eye on lamb over an open flame! The fat also tends to congeal at a lower temperature, so to me it is important to eat lamb while it is hot or the fat will become tacky. This tackiness will stick to the roof of your mouth and provide an undesirable eating experience. If the majority of the fat is cooked away, then temperature is not as important.

Some people have a difficult time overcoming prior perceptions and they may never be able appreciate these products. Others can overcome these barriers quicker and will likely be a “fan of lamb” in shorter order. Fortunately, the poor perceptions of sheep and goat meats are fading away and the general public are less antagonistic to these products from the beginning.

Often I hear stories of people who have tried lamb in a restaurant and the dish was prepared with an over-abundance of spices and sauces to mask the flavor. My advice is to start simple, grill some chops at home with your favorite steak spices, and don’t bother with a sauce. You can always add more next time, but simplicity almost never fails in this case.

Lamb and goat meat are expensive to purchase at the grocery store, particularly compared chicken or pork. Generally, grocery stores only carry the more expensive cuts that sell for $5 -15 per lb. They tend to have higher margins built in because their sales volumes are low. But they regularly discount lamb or goat meat products to market them before it expires. This is where we started sourcing it.

Cheaper imported products can be purchased but I prefer to support American farmers and ranchers. Plus, I like domestic product better than imports, and I am always perplexed when I see lamb on a menu and it is marketed as being from New Zealand or Australia. While I believe imports have their place, I also believe we have the best product in the world here in the US.

A less expensive way to source lamb or goat meat is to take live animals to a local butcher and purchase half or whole animals. This keeps the overall costs down. It also keeps a supply of product in the freezer to be used without planning too far ahead. Processing costs generally add $2-4 per pound, plus you have transportation costs both ways.

The most cost-effective way to put lamb or goat meat in your freezer is to harvest and process the animals yourself. Currently, this is my preferred strategy. For $4 to 6 per pound, I have several diverse cuts that I can prepare in a number of ways and maybe more importantly my children learn first-hand where our meat comes from. The time spent harvesting, processing, and packaging go by quick and are completely worthwhile.

Making the transition to eating lamb and goat meat on a more regular basis takes time and effort. But I have valued the process immensely. Prior to this, I was jaded with perception and unfamiliarity. Not only do we now get to enjoy some of the finest proteins around, but I can promote my industry with experience and conviction. Eating homegrown meat is enjoyable not only to the palate, but the sheep producer in me realizes the opportunity I have capitalized on to raise, harvest, and eat my own food.

To provide feedback on this article or request topics for future articles, contact me at reid.redden@ag.tamu.edu or 325-657-7324. For general questions about sheep and goats, contact your local Texas A&M AgriLife Extension Service county office. If they can’t answer your question, they have access to someone who can.