AgriLife and agency names
In text, the word “AgriLife” is spelled as all one word, with only the “A” and the “L” capitalized.
Now for the agency names. In text or in web copy, use the full official agency name on first reference. The second time you mention it, use the approved short form. The following list gives the official name, followed by the short form.
|Official Full Name||Short Form|
|Texas A&M AgriLife||AgriLife|
|Texas A&M AgriLife Extension Service||AgriLife Extension|
|Texas A&M AgriLife Research||AgriLife Research|
|Texas A&M Veterinary Medical Diagnostic Laboratory||TVMDL|
|Texas A&M Forest Service||TFS or Forest Service|
Except for TVMDL and TFS, there is no acronym, initialism, or other alteration of agency names.
For more tips about proper references, see our editorial guidelines.
The marks and logos
Use the logo exactly as it is without changes in font or logo elements. If you have a special request, contact John Chivvis in AgriLife Communications at firstname.lastname@example.org or (979) 845-2601.
When using the logo in your layout, give it a quarter-inch of space around the logo on all sides. This ensures that our brand is highly visible to the audience.
Retain the sizing of the logo. When it must be resized, be careful to make sure that the proportions are maintained (this can often be accomplished by holding down the Shift key as you drag a corner of the image box).
When used in printed materials, the logo must be no smaller than 3/4 inch tall. The logo must be used so that it is highlighted in comparison to other graphic elements, either by size or by position—or both. For how to use logos in partnership and sponsorship situations, please contact John Chivvis in AgriLife Communications at email@example.com or (979) 845-2601.
The official colors for the logos are Pantone Aggie Maroon and Cool Gray 11. For the Texas A&M Forest Service, there is the additional Pantone 575C (green). If you are printing in black and white, use the black-and-white version of the logo. A “white” or “reversed” version of the logo is also available for printing on dark backgrounds.
Primary and secondary colors for agencies. While each logo/mark is Aggie maroon and Cool Gray, each agency has a secondary color that is used for accent purposes or to differentiate from among the family of Texas A&M AgriLife agencies.