One of the premier programs offered by Texas A&M AgriLife Extension is returning to Amarillo this spring. Though it will be in a different format than the traditional program, there are plenty of reasons you should expect the same program quality, and in fact, why this is the perfect time to try out Master Marketer for yourself.
Dates and Deadlines
1/4/2021 – 2/12/2021 – CRP Enrollment
1/12/2021 – WASDE
1/20/2021 – Northwest Panhandle Crops Meeting
1/20/2021 – 1/21/2021 – Red River Crops Conference
1/26/2021 – Dalhart Northwest Panhandle Crops Meeting
1/27/2021 – Dumas Beef & Range Meeting
1/28/2020 – Spearman High Plains Cotton Conference
1/27/2021 – 3/3/2021 Each Wednesday – Master Marketer Amarillo Online Program
1/30/2021 – LFP Signup
2/18/2021 – 2/19/2021 – USDA’s 97th Agricultural Outlook Forum
What I’m Reading
Sheep and Goats: A tale of Two Markets – Southwest Farm Press
Trending Headlines: Local meat movement grows in pandemic – Beef Magazine
The Window Strategy with Options – Texas A&M AgriLife Extension
2021 Master Marketer Seminar Series
Master Marketer is one of the highest impact programs offered through Texas A&M AgriLife Extension service. Since 1996 over 1,300 participants have graduated from 31 Master Marketer programs held around the state annually. Each year, participants report increased financial returns to farming and ranching enterprises as a result of of their attendance. More than that, farmers and ranchers take away a better understanding of their businesses internal functions and relationships, as well as external forces that impact their bottom lines.
Reviews of Master Marketer touch on knowledgable speakers, timely information, and a need for more programs like it.
– Everything was very informative. Thanks again. I will be attending the next live session and bringing some friends with me.
– Timely and Comprehensive.
– Speakers were very knowledgeable and easy to listen to
– The last day closing speaker. He brought good reasoning at to whys of marketing and avoidance of the fury. I appreciated the leveling course prior to the series. It reminded me of the difference tools that we don’t use and should consider.
What Can I Expect to Learn?
Topics addressed through Master Marketer are wide-ranging and comprehensive. What does this mean? By attending Master Marketer, you’ll receive comprehensive crop and livestock outlooks, how to use that information to plan for 2021, the basics of futures and options strategies in order to implement that plan, and an overview of other topics that might impact your finances in 2021. You’ll also be provided with access to a host of resources to evaluate these decisions during and after the program.
Leveling Workshop, with Mark Welch – January 27
Working with a Broker, with Donna Hughes – January 27
Budgets, with Justin Benavidez – February 3
Marketing Plan, with Ed Usset – February 3
Crop Insurance, with Steven Klose – February 10
Cotton, with John Robinson – February 17
Technicals, with Alan Brugler – February 17
Grain, with Mark Welch – February 17
Livestock, with David Anderson – February 24
Ag Policy, with Bart Fischer – February 24
Legal Issues, with Tiffany Dowell Lashmet – March 3
Tying It All Together, with Darrell Holaday – March 3
How Do I Attend Master Marketer?
COVID-19 upended program delivery in 2020 in a way that we’ve never experienced at AgriLife. Most of our programming was moved online, and it looks like the beginning of 2021 will be no different. Master Marketer will be moving from an eight week, all day, in-person course to a six week online course that is delivered in two hour sessions once a week from 10 am to 12 pm. The link to these presentations will be provided to you upon your registration. You can register at
Master Marketer’s digital format will allow for unlimited attendance. The program is usually capped at 60 attendees in Amarillo, and it regularly sells out. Another benefit of hosting the program online is the price tag. This year, the Master Marketer Online Seminar Series will be available fro $0.00 to all attendees! The normal price tag is over $300! So, if you’ve ever considered attending Master Marketer and the time commitment or price seemed excessive, this is the perfect opportunity to try it out. This is a rare opportunity in which an investment in your own knowledge, and the health of your business offers an infinite ROI; it is a no-cost input.
You can find more information on the Master Marketer Program at
or by contacting me at firstname.lastname@example.org or Dr. Mark Welch at email@example.com