{"id":4092,"date":"2026-01-20T15:17:30","date_gmt":"2026-01-20T21:17:30","guid":{"rendered":"https:\/\/agrilife.org\/agecon\/?p=4092"},"modified":"2026-01-20T15:17:30","modified_gmt":"2026-01-20T21:17:30","slug":"upcoming-programs-in-canyon-and-lubbock","status":"publish","type":"post","link":"https:\/\/agrilife.org\/agecon\/upcoming-programs-in-canyon-and-lubbock\/","title":{"rendered":"Upcoming Programs in Canyon and Lubbock"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4006 alignleft\" src=\"https:\/\/agrilife.org\/agecon\/files\/2025\/10\/Title-Picture.png\" alt=\"Pictures of cotton, wheat, sorghum, and corn\" width=\"342\" height=\"229\" \/>Producers in the Panhandle and South Plains \u2013 mark your calendars! Master Marketer 2026 is coming up soon. Having a solid marketing plan and risk management strategy is going to be especially important this year. The two-day program will be held in both Lubbock and Canyon, with focuses on building a marketing plan for cotton, grain, and livestock. Additionally, there are three upcoming profitability workshops that you don\u2019t want to miss!<!--more--><\/p>\n<h2>Building a Marketing Plan: Cotton, Grain, &amp; Livestock<\/h2>\n<p>In 2026, a risk management strategy and marketing plan are crucial. Market disruptions, policy changes, and weather uncertainties create an increasingly volatile agricultural landscape. Government-based initiatives, such as disaster relief programs and commodity support, along with crop insurance programs, can strengthen a producer\u2019s risk management strategy. Still, it all comes down to financial literacy: past Master Marketer participants report improved understanding of marketing concepts and how to develop a marketing plan, in addition to risk management practices. Featured speakers will include Dr. Mark Welch, Dr. David Anderson, and Dr. Natalie Graff.<\/p>\n<p>Risk Management Education Sessions include:<\/p>\n<ul>\n<li>Budgets and Breakevens<\/li>\n<li>Crop and Livestock Outlooks<\/li>\n<li>Farm Policy<\/li>\n<li>Production Strategies<\/li>\n<li>Financial Risk<\/li>\n<li>Weather<\/li>\n<li>Crop Insurance<\/li>\n<\/ul>\n<h2><\/h2>\n<h2>Master Marketer 2026<\/h2>\n<table width=\"631\">\n<tbody>\n<tr>\n<td colspan=\"2\" width=\"631\"><b>Master Marketer: Canyon<\/b><\/td>\n<\/tr>\n<tr>\n<td width=\"281\">February 11-12, 2026<\/td>\n<td width=\"350\">Texas A&amp;M High Plains Research and Extension Center<\/td>\n<\/tr>\n<tr>\n<td width=\"281\">9am-4pm<\/td>\n<td width=\"350\">3211 Russell Long Blvd.<\/td>\n<\/tr>\n<tr>\n<td width=\"281\">Lunch Served Each Day<\/td>\n<td width=\"350\">Canyon, TX<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The $50 registration fee is payable at <a href=\"https:\/\/tx.ag\/MMCanyon2026\">https:\/\/tx.ag\/MMCanyon2026<\/a>.<\/p>\n<table width=\"631\">\n<tbody>\n<tr>\n<td colspan=\"2\" width=\"631\"><b>Master Marketer: Lubbock<\/b><\/td>\n<\/tr>\n<tr>\n<td width=\"281\">March 4-5, 2026<\/td>\n<td width=\"350\">Texas A&amp;M AgriLife Research and Extension Center<\/td>\n<\/tr>\n<tr>\n<td width=\"281\">9am-4pm<\/td>\n<td width=\"350\">1102 East Farm Road 1294<\/td>\n<\/tr>\n<tr>\n<td width=\"281\">Lunch Served Each Day<\/td>\n<td width=\"350\">Lubbock, TX<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The $50 registration fee is payable at <a href=\"https:\/\/tx.ag\/MMLubbock2026\">https:\/\/tx.ag\/MMLubbock2026<\/a>.<\/p>\n<h2><\/h2>\n<h2>Profitability Workshops<\/h2>\n<p>Andrew Wright and Will Keeling from the Lubbock Extension and Research Center will host three profitability workshops in February. These workshops train participants to use the South Plains Profitability Analyzer. The analyzer is a decision designed to help producers compare the profitability of a set of crop enterprises they wish to consider for their farm. The workshops will also feature market updates from Dr. John Robinson and Dr. Mark Welch, Texas A&amp;M AgriLife Extension cotton and grain marketing specialists. The workshops will be held in Lamesa, Olton, and Brownfield on the following dates:<\/p>\n<ul>\n<li>Lamesa: February 5, 2026<\/li>\n<li>Olton: February 17, 2026<\/li>\n<li>Brownfield: February 26, 2026<\/li>\n<\/ul>\n<p>Stay tuned to Ag Economics on the Plains for more information about these workshops in the coming weeks.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Producers in the Panhandle and South Plains \u2013 mark your calendars! Master Marketer 2026 is coming up soon. Having a solid marketing plan and risk management strategy is going to&#8230; <span class=\"read-more\"><a href=\"https:\/\/agrilife.org\/agecon\/upcoming-programs-in-canyon-and-lubbock\/\">Read More &rarr;<\/a><\/span><\/p>\n","protected":false},"author":2404,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-4092","post","type-post","status-publish","format-standard","category-uncategorized","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Upcoming Programs in Canyon and Lubbock - Ag Economics on the Plains<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agrilife.org\/agecon\/upcoming-programs-in-canyon-and-lubbock\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upcoming Programs in Canyon and Lubbock - Ag Economics on the Plains\" \/>\n<meta property=\"og:description\" content=\"Producers in the Panhandle and South Plains \u2013 mark your calendars! 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