Competitiveness of destination is determined by indicators that determine their ability to compete with other destinations. It places extraordinary demands on the compilation of such a measurement model for the competitiveness of tourist destinations, which could result in one specific number of pre-defined categorization of competitiveness that could objectively state the real fact of the competitiveness of destinations. On the basis of realized analysis, it came to the identification of the defined indicators and subsequent determination of the priorities of assessed indicators. In the next step, it was possible to realize a simulation of the model of competitiveness.

Keywords: competitiveness, destination, tourism