To ensure that the photos in your publication are the best quality they can be, follow these guidelines:
If you are taking photos for a publication, it is best to use a conventional film camera. The graphic designer can scan a 35 mm photo, negative or slide at the proper resolution and at the size at which it will be printed. In contrast, the resolution of a digital image is determined at the time the picture is taken before the print size is known.
If you must use a digital camera, shoot your photos at the highest possible resolution and quality. The minimum resolution for print is 1600 x 1250 pixels. The higher the resolution, the larger the image can be when printed. (Tip: With digital photography it is important to move in close to your subject. Trying to crop the important feature from an already small image further reduces the value of the image.)
If possible, save your photos as TIF files and at 300 ppi. A TIF file is uncompressed and can be edited without losing data. Make sure TIF files are saved for Macs. Put the files on a CD and submit the CD with your publication manuscript.
Avoid saving images as JPEGs. JPEG is a compressed image format. Saving an image as a JPEG reduces the size of the file, which is convenient in terms of storage space. However, compressing also degrades the image. The more times you open a JPEG and resave it as a JPEG, the more the image deteriorates. If you must use the JPEG file type, take photos at the largest size and the highest resolution possible and then do not open your images or manipulate them in any way. Simply copy them to your computer (or a disk or CD) and then forward the files to the editor or designer of your publication. Also, please avoid sending any PICT files of any size or any files created for Microsoft Office applications.
Illustrations and Other Graphics
Line art or illustrations should be saved as EPS files at 600 ppi resolution.
Line art and drawn graphics should be a sharp as possible and done on white paper.
Certain kinds of graphics cannot be used in the editing, typesetting and graphic design programs used to create files for printing. These include PowerPoint, Harvard Graphics, WordPerfect Graphics, Corel Presentation, etc. Never embed graphics in a manuscript file, such as a WordPerfect or Word document, that you are sending to AgriLife Communications and Marketing.
Help us make your publications the best quality they can be.