Use these AgriLife Communications resources to help guide your social media efforts toward success:
- Social Media Guidelines Quick Reference Sheet (2010)
- “The SWOT of Social Media” overview presentation (2011)
The Texas Department of Information Resources has recently published Social Media Guidelines for state agencies. Please review those here.
A great way to learn more about social media is to review resources from other organizations as well. Many national organizations, such as the U.S. Army, provide extensive materials on a broad range of topics from setting up accounts to privacy issues. Below are a handful of resources we found useful.
General Information:
- Slideshare.net is a website for presentations. By searching a subject (such as higher ed social media) you can find a variety of presentations with tips, tricks and new information. The U.S. Army posts a weekly Social Media Roundup on various platforms and topics each week and has many other valuable resources.
- The Ohio Farm Bureau has a good social media guide that provides detailed instructions and information on the functionality of platforms like Facebook and Twitter.
- 2011 Statewide Social Media Toolkit presentation from Texas Department of Information Resources.
- The U.S. Army has a useful chart for planning posts and communications on a weekly basis. US Army template basic, US Army template expanded
- The USAF has a great visual guide for engagement of visitors on a blog, but the same could be applied to your AgriLife Social Media efforts.
Recommended blogs for updates and more information:
- Mashable
- Sprout Social Insights
- Meet Content (specifically for higher ed content)
- Link: The Journal of Higher Education Web Professionals (Higher Ed Web Association)
Books for further learning:
- Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks) by Dave Kerpen
- Perspectives on Social Media Marketing by B. Bonin Bough and Stephanie Agresta
- Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
- Groundswell by Charlene Li and Josh Bernoff
- The Networked Nonprofit: Connecting with Social Media to Drive Change by Beth Kanter, Allison Fine and Randi Zuckerberg
To register your accounts or view past materials, please visit: agrilife.org/us/social/
For questions, recommendations or training requests contact Amy Wells, Online Content and Social Media Coordinator at amy.wells@tamu.edu.
