Howdy! My name is Ryan Moroney and I am a junior Agriculture Communications and Journalism major at Texas A&M University, and let me add in that I am the loudest proudest member of the Fightin’ Texas Aggie class of 2014! A-A-A Whoop! Towards the end of last semester, I learned of a great opportunity to work as a Social Media intern for Texas A&M AgriLife Communications. Knowing how important social media is in today’s world I figured it would be a great opportunity to put something that I already use every day to good use.
At the start of this internship I was not really sure what to expect. I had been using Facebook and Twitter for several years and thought I knew everything about them. My eyes were sure opened when I realized how much technical work goes into the posts.
Over the summer there were two interns, including myself, and we would rotate posting between two accounts every week. For example, I would post for the Texas A&M College of Agriculture and Life Science’s Facebook and Twitter accounts and she would post for the Texas A&M AgriLife Extension accounts. Each account had a different voice that we had to learn to write for. For example, the audience for the College is completely different than the audience for the Extension account.
For the College of Agriculture and Life Science’s account I would post things that your average Ag student or alumni would be interested in reading. Maybe a story of one of our great Ag students’ successes or a repost of an event that anyone can attend.
The Extension account was completely different. This was more for the every day Texan. I would repost stories, for instance, how to stay healthy, gardening tips and really anything else that I felt the every day Texan would be interested in. Different from the College account, the Extension account is more for an older audience who maybe is settled down with a family.
That is basically what I do everyday, and the best part is that it never gets boring! The social media world is constantly changing and there are always new surprises waiting around the corner for me. I am always interested to see what the next big thing will be! Be sure to check back and I will keep you updated on how my intern experience is going!
Thanks and Gig’em!