March 2012

March 2012

Spring seems to have arrived early this year, which is great news as long as summer doesn’t follow too soon. The AgriLife communications teams are enjoying the lovely weather while producing their latest projects.

This month the media relations team was busy writing news stories on:

• Farm pond management program set March 28 in Corsicana

• Statewide youth insect judging clinic at A&M

• Failed soybean disease leads to treatment for century-old cotton root rot disease

• 4-H letting Camp Corral use the Brownwood center for one of their summer camps for military kids

• New agent for Jack County

• Researcher predicts great bluebonnet year

• Dr. Erik Mirkov has developed a GMO citrus plant that is resistant to citrus greening and other serious citrus diseases

• ‘Herbs made easy’ is a new wheel that features 10 common herbs, tells how to use them and includes a recipe book; new in the bookstore

• Healthy vegetable, fruit research draws students to agricultural studies that pay off

• Texas MarketMaker, an online website, is an all-in-one resource providing information on agritourism, farmers markets, wineries, locally-grown farm products and seafood produced in the Lone Star State, according to its collaborators. AgriLife Extension is collaborating with Illinois Extension (with photo)

• May 3 program in Bastrop County will focus on rebuilding beef-cattle herd (with photo)

• Dairy experts and others talk about wise use of water through forage, irrigation, etc (with photo)

• 2012 Texas Master Gardener Conference May 3-5 in San Antonio (with photo)

• Brush management with both fire and herbicides (with photo)

• Water rights system analysis workshop to be held August in College Station (with photo)

• Dr. Whisenant position as new chief of party for Borlaug Institute’s South Sudan project (with photo)

• Multi-county ag day in Snyder April 4

• Program set in Bexar County as part of AgriLife Extension statewide initiative to help ranchers rebuild their herds after the drought (with photo)

Team members also: conducted a photo clinic for Wall 4-H; met to plan news to run over spring break; reviewed ways to get news site and mobile finished; planned to work with the High Plains Dairy Conference and updated CREET brochure and Vernon brochure; took video to show what spring looks like this year; helped complete the archives conversion; attended ag day in Ballinger; helped promote the Cow Herd Rebuilding initiative; visited Uvalde; assisted with a three-day grazing school; and helped put together a news conference focusing on lean, finely textured beef. And Kay was named Volunteer of the Year at the Tri-State Fair.



The educational media team worked on these publications:

Managing Volunteer Corn

Economic Impact of Beef Cattle Best Management Practices in South Texas: Cow Pregnancy Testing, BSE Testing, and Shortened Calving Season (E-301)

Economic Impact of Beef Cattle Best Management Practices in South Texas: Embryo Transfer in Pure Breed Cattle Operations (E-302)

Economic Impact of Beef Cattle Best Management Practices in South Texas: Artificial Insemination (E-303)

Economics of Wildlife Recreation in Texas

Nature Tourism Marketing

Routine and Emergency Burial of Animal Carcasses

Lone Star Healthy Streams: Dairy Cattle Manual

Managing External Parasites of Texas Cattle

Cooking Well with Diabetes

Texas Well Owners Network handbook

Special Foods Needs manual for Extension agents

Managing Insect and Mite Pests of Texas Small Grains (E-399)

Routine and Emergency Burial of Animal Carcasses (E-599)

Fairy Ring Prevention and Control

Economic Impact of Beef Cattle Management Practices in South Texas: Purchasing vs. Producing Hay (E-305)

Managing External Parasites of Texas Cattle (B-1306)

Measuring Air Quality in Rural Areas

Junior Master Gardener: Learn! Grow! Eat and Go!

Team members also: voiced and edited audio script for Wounded Warrior series; learned audio editing techniques to remove unwanted noise; met with John Chivvis and Terry Easterly; arranged to photocopy the Texas 4-H Swine Project Guide for the 4-H program in Rock County, Wisc.; shot four health videos; edited Dinner Tonight video; uploaded three videos to You Tube; voiced and edited Basics of Caregiving; produced 60 Junior Master Gardener Spanish language CDs for an international program; helped convert Texas Master Naturalist handbook into InDesign and Word files; worked with new number format; uploaded files into bookstore; changed record information for Webinar, Improve Learning with Instructionally Sound PowerPoint Presentations; worked with a book, Getting Things Done: The Art of Stress-Free Productivity; and helped plan Ed Smith’s retirement party.


This month the Web team worked on:

• “Fresh” sites in WordPress CMS:

• AgriLife Today site redesign and Information Architecture and tagging scheme in beta testing; Agnews archive; Agnews weekly podcast moved

• Content updates: ANRP and PPIP with Facebook and Twitter accounts and training; Aggieland Saturday mention on College site

• Approval pending on: Corpus Center, Beaumont Center, Bexar County, and

• In progress: College site information architecture revision; Research site redesign; FAZD; WFSC; HUB vendor feedback page; Borlaug plant genomics/biotech website;; Extension site fix; Donald Kelm’s blog; and

• Master Gardeners main site launched in WordPress theme

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