November 2011

With November comes Thanksgiving and the unofficially official start of the holiday season. But holidays or not, the news never stops. During this festive time, members of the AgriLife Communications media relations team produced these articles and information:

• Survey seeks palm tree-killing weevils, with photo

• New dooryard psyllid control to start Nov. 15, with video and photo

• Fight droughty dullness with cool-season euphorbias, with photo

• Korean delegation in town for the Korea-U.S. International Beef Summit, with photo

• The new Phage Center is creating technology to develop new, natural drugs to kill bacteria, with video and photo

• Dr. Gaylon Morgan talks about planting wheat after failed cotton, maybe photo

• Texas crop, weather, with audio and photo

• Valley’s fall vegetable crop going in the ground, with video and photo

• AgriLife Extension hosting farm show meeting on drought issues

• The new Benz School of Floral Design director talks about floral arrangements and technology, video and photo

• New 4-H agent, with photo

• Weeds after drought and wildfire, maybe photo

• Flowers go techno at Texas A&M’s floral design school, with video and photo

• Texas crop, weather, with audio and photo

• Outstanding alumni awards from the College of Agriculture and Life Sciences, with photos

• Three COALS professors received distinguished teaching awards from the Association of Former Students

• Regents fellows named, with photos

• Leskovar appointed resident director of AgriLife Research and Extension Center in Uvalde, with photo

• Texas A&M offers new food/feed online regulatory science classes

• Texas crop, weather, with photo and audio

• AgriLife Extension presents rainwater harvesting training for landscaping professionals, with photo

• Whittlesey wins national honors for Junior Master Gardener leadership, with photo

• AgriLife Extension agent transfers to Mason County, with photo

• Brad Wilcox with ESSM got the high Texas Section Society of Range Management award, with photo

• Cattle Trails conference in Wichita Falls

• Multi-county/Sul Ross beef seminar at Alpine

• Litzenberg won a national award, photo

Team members also were busy with other activities in November, including: videotaping a Master Gardener session for use in future trainings; meeting with the 4-H Foundation board; and helping the Plum Creek Watershed Partnership with public relations. They also met the new communications professional at TALL; worked on the event schedule for the Texas Experience Pavilion for the 2012 San Antonio Livestock Show and Rodeo; helped plan publicity for the Blackland Income Growth Conference to be Feb. 7-8 in Waco; assisted in covering a meeting in San Antonio; and began preparing for news and information to be available during the holiday season.

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AgriLife educational media team doesn’t let the holiday season slow them down. During November they worked on these publications:

Managing 4-H Family and Consumer Science Project (D-1464)

• Winning with Nutrition, 4-H Sports Nutrition Program (4-H F&N 1-1)

Lone Star Healthy Streams Manual

Economic Impact of Beef Cattle Management in South Texas: Embryo Transfer in Pure Breed Cattle Operations

Junior Master Gardener Health and Nutrition from the Garden

Spinal Cord Injury for Wounded Warrior series

Tent Caterpillars (E-218)

Carpenter Ants (E-412)

Stormwater Management: Rain Gardens (B-6247)

Bale Weight: How Important Is It?

Eastern Texas Forage Calendar (B-6197)

Cedar Creek Watershed Management

Eagle Mountain Watershed Management

Cockroach Biology and Management (E-359)

Wood-boring Beetles of Structures (E-394)

Spiders (E-408)

Using Fences to Exclude Feral Hogs form Wildlife Feeding Stations (L-5533)

Improving Water Quality with Grassed Waterways (L-5532)

Using Vegetative Filter Strips to Improve Water Quality (B-6246)

Emerging Markets for U.S. Agriculture: Focus on Cuba (E-312)

Seasonality and Its Effects on Crop Markets (E-313)

How to Construct a Seasonal Index (E-314)

Technical Analysis: Alternatives to Chart Analysis (E-315)

• Technical Analysis of Commodity Markets: Emphasis on Bar Charts (E-316)

Economic Tools to Evaluate Culling Decisions for Breeding Cattle and Replacements (E-469)

 Economic Impact of Beef Cattle Best Management Practices in South Texas: Cow Pregnancy Testing, BSE Testing, and Shortened Calving Season

Economic Impact of Beef Cattle Practices in South Texas: Artificial Insemination

West Texas Alfalfa for Small Acreage Landowners

Herb wheel

Special Food Needs (D-1284) 

Irrigation Monitoring with Soil Water Sensors

Agriculture Taxes in Texas

Home Lawn Irrigation and Water Conservation

Keys to Managing Poultry Litter

Home Lawn Irrigation and Water Conservation

Team members also worked on an Educational Resource Cost Assistance program, formerly known as mini-grant program; attended a webinar on “Converting Publications to eBooks, Step-by-Step”; met with clients on a possible translation of the Rainwater Harvesting Manual; continued preparations for the move to the new building; worked on the 4-H entomology website; uploaded a video on the drought to YouTube; and attended InDesign training in Dallas. They also worked on the announcement of publication review process for older and out-of-stock publications; critiqued a publicity campaign; culled the historical file of CD-ROM projects; converted two publications into mobi, epub and html formats; met with a sales representative about converting files into formats for tablets, desktop, phone, Kindle and Nook; discussed the possibility of combining the Easy Gardening series into a for-sale book; discussed updating the fire ant website; sent out reminders about the project planning deadline; checked on availability of the Junior Master Gardener book; reconciled publications database records; and began converting paper publication numbers notebook to digital. They also found time to meet about the 2012 production schedule—so far next year’s plan of work will include 201 publications, four videos, one website revision, and one e-course.

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In November the AgriLife Communications Web team launched more websites in WordPress:

http://agrilife.org/southplainsprofit
http://agrilife.org/elementaryinsects
http://agrilife.org/jccathey

Once they receive approval, they will go live with sites for: Plant Pathology, and Wildlife and Fisheries Sciences for the College of Agriculture and Life Sciences; and communities.tamu.edu, coastalbend.tamu.edu, and lubbock.tamu.edu for Texas AgriLife Extension Service. Other planned sites are vfic.tamu.edu for Texas AgriLife Research and tvmdl.tamu.edu for Texas Veterinary Medical Diagnostic Laboratory.

The team also has been working on: borlaug.tamu.edu, county-tx.tamu.edu and
counties.agrilife.org. Also, a D9 Cost Recovery Site was created, and a native news section was added to the college’s website.

Support issues cropped up in November, as did power outages. But other developments were more positive, including the new Department Facebook page for BioChem/BioPhysics. AgriLife Research’s homepage now pulls live news from the AgriLife Today feed. Fresh features are available on the main pages of COALS, Research and Extension. The team is redesigning agrilife.org homepage.

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