Checkoffs – An Overview of the Federally Overseen Commodity Research and Promotion Programs

Speaker: Dr. Craig Morris- Deputy Administrator of the U.S Department of Agriculture Marketing Service, USDA

September 23, 2011 at 10:00 am. Agriculture and Life Sciences Building Room 129

Co-sponsored by the Department of Animal Science and the College Centennial Committee

From peanuts to pork, nearly every agricultural commodity has an organization dedicated to promoting the economic welfare of its producers. Primary oversight for the checkoff programs is provided by the U.S. Department of Agriculture’s Agricultural Marketing Service (AMS). At this lecture, Dr. Craig Morris, a Deputy Administrator of the AMS, will discuss an overview of commodity research and promotion and the functions and benefits of these programs.

Dr. Morris oversees the agency’s Livestock and Seed Program. He is responsible for services provided to the livestock, meat, fish, grain, and seed industries. These services include commodity grading services, voluntary and mandatory market news reporting services, quality system verification programs, export verification programs, commodity purchases for Federal food and nutrition programs, research and promotion program oversight, and oversight of various other regulatory programs including the Country of Origin Labeling program, National Sheep Industry Improvement Center, Wool Trust, and Federal Seed Act enforcement.

Dr. Morris received a Bachelor of Science with Distinction in Animal Science at Iowa State University and a Doctor of Philosophy, Regents Graduate Fellow in Animal Science/Meat Science Section at Texas A&M University.

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