Effective today, the agencies of the Texas A&M University System formally add “A&M” into their names. This effort, approved by the Texas A&M System Board of Regents, aligns the names of System entities across Texas. This unified branding allows us to capitalize on our close ties to the College of Agriculture and Life Sciences at Texas A&M University as well as the strong land-grant tradition.
Our four agricultural and life sciences agencies, collectively referred to as Texas A&M AgriLife, are among seven agencies to update their names. The agencies are now known as:
- Texas A&M AgriLife Extension Service
- Texas A&M AgriLife Research
- Texas A&M Forest Service (TFS)
- Texas A&M Veterinary Medical Diagnostic Laboratory (TVMDL)
- Texas A&M Engineering Experiment Station (TEES)
- Texas A&M Engineering Extension Service (TEEX)
- Texas A&M Transportation Institute (TTI)
The changes were recommended by Texas A&M University System Chancellor John Sharp, who said, “There is no better set of agriculture and life sciences agencies in America, and I am confident the shared equity presented through a direct association with Texas A&M will only enhance the already strong AgriLife brand. My goal is to enhance total brand equity and value,” Sharp said.
The name change does not affect our reporting relationships or lines of authority. The new names allow us to highlight our close ties with the college and university, and demonstrate our collaborations and cooperative efforts throughout the state as part of the Texas A&M System.
Starting today, we will begin changing the names and logos used to represent our agencies. Most of the changes to signage, marketing materials, letterhead and business cards will occur as current stocks are exhausted.
In line with the renaming, each of our agencies has developed a new logo that represents its name and new branding guidelines. Logos, stationary templates and FAQs can be found online on the AgriLife Communications website.
As we move forward, we want to maximize the benefits of the Texas A&M name. We will create stronger brands for the future, and as always, continue to serve the people of Texas, our nation and our world.
Thank you for your continued support and dedication to teaching, research, extension and service!
Mark A. Hussey
Vice Chancellor and Dean
Agriculture and Life Sciences